Workers busy themselves in a production workshop of prepackaged Liuzhou luosifen at the Liuzhou Luosifen Industrial Park. (Photo by Li Hanchi, All-Media Reporter)

On February 4, the Liuzhou Municipal Commerce Bureau announced that the total industrial chain sales revenue of Liuzhou luosifen for 2025 reached 81.31 billion yuan, a year-on-year increase of 7.03%. This comprised 16.3 billion yuan from pre-packaged products, 43.4 billion yuan from physical store sales, and 21.61 billion yuan from supporting and derivative industries.

Liuzhou has consistently promoted the industrialization, standardization, branding, and large-scale development of Liuzhou luosifen through an industrialization-driven approach and internet-based thinking. From a local street snack to a global culinary sensation, Liuzhou luosifen have forged an integrated industrial chain spanning the primary, secondary, and tertiary sectors. Meanwhile, consumers’ desire for an “authentic dine-in experience” has not only boosted foot traffic in physical stores but also driven the standardized, large-scale growth of chilled Liuzhou luosifen.

With nearly 50,000 Liuzhou luosifen stores nationwide, Liuzhou hosted a national innovation and development symposium for leading physical store operators in 2025. The Liuzhou Luosifen Association also released the “Action Plan for Taking the Traditional Flavor of Liuzhou Luosifen Global”, which focuses on traditional cooking techniques, raw material market expansion, and cultural heritage to help this local delicacy go global. Meanwhile, chilled Liuzhou luosifen, preserved using industrial flash-freezing technology, have emerged as a new product category. Pre-packaged noodle producers have leveraged their existing infrastructure to tackle challenges in product development, automated equipment manufacturing, and shelf-life extension, successfully bridging the “last mile” from the laboratory to the market for chilled Liuzhou luosifen.

The raw material supply chain is expanding rapidly, creating jobs from farm to table and giving a strong boost to rural revitalization. Liuzhou currently has over 100 enterprises supporting raw material production for Liuzhou luosifen, along with 20 designated raw material production demonstration bases. The total area for growing and breeding core raw materials now exceeds 200,000 mu (approximately 13,333 hectares).

Liuzhou luosifen have boosted Liuzhou’s visibility and reputation. In 2025, the product climbed to 19th place on the China Brand Value Evaluation Regional Brand (Geographical Indication) Ranking, with a brand value of 15.051 billion yuan. It was also selected as one of the first batch of China Famous Consumer Products and included in the first list of key traditional advantage food production areas and specialty local food industries to be cultivated.

It is reported that Liuzhou will intensify efforts in raw material industrialization, brand building, and industrial innovation to expand its industrial cluster, enhance brand recognition, and build a uniquely competitive modern industrial system for Liuzhou luosifen.